Where it all begins

A road that changed everything

It’s 6:00 AM. Cold wind, snow and the sunrise.

No one around. Only you, the climb, and the sound of your breath.

That road is Passo dello Stelvio. Italy’s most iconic ascent. For decades, cyclists have measured themselves against it.

We didn’t create Stelvio Collection in an office.

It was born on that road.

Where silence speaks, and effort means everything.

What is Stelvio Collection?

A brand born from the mountain

Stelvio is not a brand inspired by cycling. It’s a brand born from it. Created to honour the most demanding climb in Italy.Every jersey, every bib carries the values of the pass: Effort. Respect. Precision.

It stands out because it stands for something.
It stands out because it stands for something.
It stands out because it stands for something.
It stands out because it stands for something.
It stands out because it stands for something.
It stands out because it stands for something.
It stands out because it stands for something.

Why do cyclists wear Stelvio?

Perfomance meets purpose

Cyclists choose Stelvio because it performs. Because the fit is clean, the design is sharp and it feels right, both on the road and beyond. But also because it means something. It’s not about showing off. It’s about showing depth.

Design, function, and story, all in one.

Why does it matter?

People don’t connect with products, they connect with meaning

You can wear any jersey but Stelvio stands for something: commitment, silence, respect. In a world full of cycling brands, Stelvio sells identity. When riders find that, they stay.

That’s what makes it matter. That’s what make it unique.

Our space in Bormio

Where the mountain meets the rider

At the foot of the Stelvio Pass, our store in Bormio is more than a retail space. It’s a meeting point for those who seek the highest standards and know how to recognise them. Clean lines, premium gear, and a quiet sense of purpose. Here, every product belongs. And every rider feels part of something real.